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Communications, Media, & Tech | Observing Business Processes for Digital Resilience

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October 28, 2024
October 28, 2024

Communications, Media, & Tech | What is Observability?

Observability is understanding the full picture: there's something that's happening with your application landscape that's starting to impact your users, your clients, or your business.

And then observability is also the practice of being able to drill down into the data when something like that happens. You can tell what's going on, remediate it, which means quickly fix it, and then also put in a long-term solution so that it doesn't happen again.

A lot of organizations do monitoring, or Application Performance Monitoring. They're monitoring the infrastructure, monitoring compute, monitoring networking; basically they’re looking at the typical layers of the infrastructure (see figure below).

Where we want to take businesses is where they're monitoring from the outside-in; they're monitoring really mostly the layer between where their IT ends and their users connect, or where other businesses themselves connect to the application.

Looking user experience-inward also would allow organizations to drill down all the way past the compute layer, which is where most monitoring and IT Ops teams are doing their monitoring today. With a Full Stack Observability mindset and tooling, teams can also drill down all the way into the networking layer. This helps IT Ops teams understand if compute is their problem, if networking is their problem, or if it’s the application itself.

Or even further, is it a problem that I don't even own? It's a problem that might be outside of my perimeter via a third party API, for example.

But, the key is that the prioritization of issues and KPI management is based on how the issue hits the user experience and thus affects revenue, Customer Satisfaction/ Net Promoter Score, or (depending on the industry) operations such as shipping, logistics, manufacturing, or internal users of software.

Organizations typically struggle because there's a central area that provides the tooling and they provide training on the tooling. But there's not nearly enough dialogue into, ‘how do we do observability well’.

At Evolutio, we have a very strong recommendation for how companies should do observability well. And that really is focusing from the outside-in.

Cell Phone Providers: the Reality

With such a massive cellular network, telecom and cell phone companies rely on distributed environments for revenue and happy phone users. Cell towers, networking, hardware, and virtual asset management ultimately ask the question: "Where is our stuff, and how is our stuff performing?" Hear CTO and Co-Founder of Evolutio, Laura Vetter, talk about access to the network, modernizing the user experience for customer-facing digital apps, and looking ahead to the future for capacity planning.

The number one outcome that we see is that mostly users and clients are calling in issues. And if you have one user calling it an issue, you have 10 users that aren't saying anything at all.

If they are having a large and persistent outage, they're finding out late. And when you find out you're having an outage late, it's very hard to tell what the root cause is.

Evolutio can help you with your Observability initiatives and driving the cultural change for getting Site Reliability Engineering on the roadmap with your teams. Visit our Contact page to get in touch and learn more.

Presenter

Author

Laura Vetter
CTO & Co-founder, USA, Evolutio

Laura Vetter is a subject matter expert in methodology and tooling for Monitoring, DevOps, and full stack Observability, namely with AppDynamics and other Performance Monitoring Tools in the competitive landscape. With over 20 years of hands-on experience working in IT Ops and leading large teams, she is particularly skilled in understanding how those tools can meet the visibility needs of application-driven, Fortune 500 organizations.

Laura is well-versed in building solutions for monitoring, alerting, and reporting demands at scale. With her team of consultants and solutions architects, they roadmap process to help organizations mature along the curve, wherever they're at in the journey.

As well, Laura is a certified subject matter expert in Splunk, monitoring global SAP ERP landscapes, and enabling Software Development and DevOps teams to leverage governance process for onboarding apps to CI/CD pipelines to get more secure and quality deployments.

Abe Albee
Director, Sales

Before joining Evolutio, Abe spent over ten years working in many areas of the banking and finance industry. While in different levels of leadership at both large corporate settings and small financials, much of his time was spent focused around making improvements to client experience and finding solutions to operational inefficiencies.

During the later stage of his career, while overseeing multiple departments of the bank, Abe’s focus shifted to understanding the correlation between finding better ways of doing things, cultural change management, and how the two play a role in end-user experience. That dedication to continuous improvement is what eventually attracted Abe to the world of technical innovation at Evolutio.

In his present role, Abe enjoys the opportunity to help organizations rethink how they solve problems. Through the use of specific methodology and best practices, Abe helps companies be more equipped to solve the problems of their future. Abe’s passions outside of Evolutio revolve around maximizing his time with family and friends and watching his four children learn and grow.

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